Anticipating trends and preparing for important dates that have a significant impact on eCommerce is essential. Whether you sell through Amazon, MercadoLibre or through your own online store, keeping a calendar of key dates becomes a vital strategy to make the most of every opportunity.
In this article, we provide you a calendar with the most relevant dates for eCommerce in both Mexico and the United States. From traditional holidays to online shopping events, you will discover how these dates can make a difference in your business strategy. Get ready to make the most of every opportunity and take your eCommerce to the next level.
"It all comes down to integrated marketing communication" - Ann Stone
There are times of the year that generate great interest and excitement among consumers, making them perfect moments to launch promotions, exclusive discounts, marketing campaigns and even introduce new products. However, it is important to keep in mind that not all dates are relevant for every business. It is important to identify which ones are the most appropriate for your niche and adapt your strategies accordingly.
Having a calendar of important dates allows you to be aware of events and many other special occasions that not only represent opportunities to boost your sales, but also allow you to connect with your customers and generate a greater impact on your audience.
Calendar of key dates for eCommerce in Mexico and the United States:
New Year's Day: January 1, 2024
Valentine's Day: February 14, 2024
Spring Holiday Season: March 1 - April 17
St. Patrick's Day: March 17, 2024
Easter: April 9
Mother's Day: May 14
Memorial Day: May 29
Father's Day: June 18
Independence Day: July 4
Prime Day *: mid-July (10/11)
Back to School Season: July 10 - September 11
Labor Day: September 4
Winter Holiday Shopping Season: October 1 - January 1
Fall Prime Day *: mid-October (tbc)
Halloween: October 31
Black Friday - Cyber Monday: 24 - 27th ofBien anovieya mbre
Christmas: December 25
🇲🇽 MEXICO
January 1, 2024: New Year's Day
January 6, 2024: Three Wise Men's Day
February 14: Valentine's Day
March 8: International Women's Day
March 17: St. Patrick's Day
March 21: Beginning of Spring
April 2 to 8: Easter Week
April 30: Children's Day
May 10: Mother's Day
June 29th to June 6th: Hot Sale
June 18: Father's Day
June 29: International LGBTTTIQ+ Pride Day
July 21: World Dog Day
July 30: International Friendship Day
July 26: End of the school year and start of summer vacations
September 16: Mexican Independence Day
October 4: World Animal Day
October 31: Halloween
November 1st and 2nd: Day of the Dead
November 17 to 20: Buen Fin
November 24: Black Friday
November 27: Cyber Monday
December 25th: Christmas
December 31: New Year's Day
Now you just need to create your perfect strategies and make the most of the key dates calendar and achieve online success.
Subscribe to our Newsletter and stay updated with the latest trends and technologies in eCommerce and marketplaces to keep driving your business to success.
