Hot Sale 2023 in Mexico has once again left impressive results for the participating companies. This annual discount campaign has become an unmissable opportunity for companies of all sizes with a digital presence. In particular, Mercado Libre, one of the leaders in e-commerce in the country, has reported significant growth during the first 72 hours of the campaign compared to the previous year, reaching an impressive 42% increase.
Within the MercadoLibre website, users have shown clear preferences in terms of product categories. The most searched for and purchased items during the Hot Sale included cell phones, computers, car accessories and footwear. These products have been in high demand by Mexican consumers, who took advantage of the offers and discounts to renew their mobile devices, computer equipment, upgrade their vehicles and update their closet.
Among the most searched words on Mercado Libre's website during the event were: iPhone, tennis shoes, wireless headphones, Nintendo Switch and tools. These terms reflect consumers' interest in technology, entertainment and products that improve their quality of life. The search for high-end mobile devices such as the iPhone, as well as the preference for electronic products such as wireless headphones and the Nintendo Switch video game console, demonstrate the growing influence of technology in the daily lives of Mexicans.
In addition to the most sought-after products, it is interesting to highlight the purchase behavior of users during HotSale 2023. The average customer ticket reached 1,360 Mexican pesos, indicating an increase in average spending compared to previous years. This figure reflects consumers' willingness to make more significant purchases and take advantage of offers to acquire higher-value products.
Another relevant aspect is that more than 10% of purchases made during the Hot Sale were made through credit cards, indicating that consumers are increasingly using more and more financing options to acquire desired products. The availability of credit provides consumers with greater flexibility and allows them to take advantage of offers without having to pay in full immediately.
In conclusion, Hot Sale 2023 in Mexico has been a huge success for participating companies, especially for Mercado Libre. The 42% growth compared to the previous year shows the growing interest of consumers to take advantage of online offers. The most sought-after products, such as cell phones, computers, auto parts and footwear, reflect the preferences and needs of Mexican consumers. In addition, the increase in the average purchase ticket and the use of credit demonstrate consumers' willingness to invest in higher-value products and use financing options. Hot Sale continues to consolidate its position as one of the country's most important discount campaigns, providing benefits to both consumers and participating companies.
