- Brand Launch
Launching the online account required careful planning and execution to ensure the brand met all of Amazon's requirements to have complete and optimized listings to reach its target audience in the right way.
- Positioning
Norday faced a big challenge, to quickly position itself against leading brands in the market and generate a good volume of sales that would allow it to be profitable and build an online business.
- Wide product portfolio
Constantly launching new products in a short period of time and maintaining a wide product catalog was essential to stay relevant against the competition and open new markets such as Mercado Libre and Amazon USA.
Focus
- Market Research
We managed to position ourselves in spite of the high competition in the category. We have an extensive catalog and continue to add quality products constantly and differentiate ourselves from the competition.
- Strategies and Positioning
Constant monitoring of the account, parent/child strategy, keyword strategy, optimization, strategies and PPC campaigns. Stand out for the quality of the product, offer good discounts and participate in the deals offered by Amazon especially on important dates of eCommerce.
- Kick-Off and Full Service Management
Attention 24/7 via WhatsApp, product creation, case management, keyword research, PPC campaigns, design of listing images, A+ and Storefront. Continuous updating of these services.
- Profitability and 360º consulting
Pricing strategies and promotions, seasonal discount campaigns, lightning promotions, advertising investment strategies and profitability calculation.
Results
- Brand acceptance
The products were quickly well accepted for their excellent quality, and month by month we grew and improved in sales.
- Reach and positioning
Norday has numerous SKUs which facilitated its growth, they have smooth and engraved models in different sizes. They also have licences from major brands. We are always very well positioned in the corresponding categories, achieving the #1 position in the category.
Profitability and growing revenues
Revenues grew exponentially and steadily, which has generated for Norday a solid and profitable online business.
