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Rounderbum

Rounderbum® began to change the world of men's underwear. With a growing trend of men taking care of their appearance, Rounderbum® created a men's line especially for those who want to look more attractive, athletic and need body-enhancing underwear. Currently, it is one of the leading sellers in the Clothing, Shoes & Jewellery – Boxers category on Amazon USA, Amazon Mexico and Amazon Canada.

Country

United States, Mexico and Canada

Category

Fashion and Clothes

Sales growth

+1.8K%

Expansion

FBS Mexico/ USA
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Analysis

Rouderbum was selling online and was facing complex situations in the management of his account. The little experience on Amazon, lack of optimization and strategies did not provide the opportunity to see favorable results for his online business in marketplaces.

Key
Results

+9%

ACOS Profit

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+1.8K%

Sales growth

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+400%

Profit Margin

Our experience

Our extensive experience on Amazon allowed us to provide Rounderbum with a Full Service Solution.

Challenges

- Correct account management

Knowing the situation of the seller accounts through a deep analysis to detect improvements and their correct administration.

- Listings Optimization.

Analyze each one of the products and detect optimization and improvement opportunities.

- Profitability in eCommerce.

Generate an attractive profit margin in Mexico, United States and Canada.

Focus

- Market Research

We managed to position ourselves within Amazon, highlighting the quality of the product and its unique technologies. We have an extensive catalog, and we continue adding quality products constantly and differentiating ourselves from the competition.

- Strategies and Positioning

Constant monitoring of the account. Product grouping by technology, strategy, keywords, optimization, strategies, and PPC campaigns. Stand out for the quality of the product, offer good discounts and participate in the deals offered by Amazon, especially on important dates of Ecommerce.

- Kick-Off and Full Service Management

Attention 24/7 via WhatsApp, creation of products for the 3 countries, Mexico, United States and Canada, case management, keyword research, PPC campaigns, design of images of listings, A+ and Storefront. Updating of these on an ongoing basis.

Profitability and 360º Consulting

Pricing strategies and promotions, seasonal discount campaigns, promotions, lightning, advertising investment strategies and profitability calculation.

Results

- Control and brand equity

Correct management and total control of online sales in Mexico, United States and Canada. 100% compliance in marketplaces, optimized images and content, consistent design and brand communication in all Amazon and Mercado Libre listings.

- Growing profitability and revenue.

Revenue grew by 1.8K% in comparison over the last year.

- Reach and Positioning.

Rounderbum positioned itself as #1 seller in Boxers on Amazon, we currently manage +600 SKUs and increased its presence in MercadoLibre Mexico.

A+ Content

We took advantage of the enriched content (A+ content) additional tool provided by Brand Registry on Amazon, we created several attractive and clear graphic descriptions that reinforce the brand and product presentation, also provide important graphic information for decision-making aimed at the buyer, in addition to providing strength to the SEO positioning of the products.
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Stars

Working with the Snowball Partners team has been and is an excellent experience, always ready to help you, with the best attitude, patience and knowledge.

Mariana Morales
Gerente

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