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Sesajal

Food products company based on oilseeds of the highest quality, made with raw materials grown in Mexico. Partner since 2022.

Country

Mexico

Category

Food

Sales growth

Expansion

Visit Amazon

Analysis

Sesajal began its journey on its own. It had some product listings, managed 2 Vendor and Seller Central accounts when it started selling online. It faced several leading brands in the market, its biggest challenge was to achieve the acceptance and trust of the online consumer through the high quality of its products.

Key
Results

ACOS Profit

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Sales growth

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Profit Margin

Our experience

With the knowledge and high experience in the Food and Beverage category on Amazon, we were able to provide Sesajal with a Full Service Solution.

Challenges

Challenges

- Correct account management

Know the status of Vendor and Seller Central accounts through a deep analysis to detect improvements and their correct administration.

- Listings Optimization

Analyze each of the products and detect opportunities for optimization and improvement.

- Profitability in eCommerce

Generate an attractive profit margin.

Focus

Our Focus Becoming #1 in the Food Category

- Market Research

We managed to position ourselves within Amazon, highlighting the quality of the product. We stand out for great products strategies and positioning, Constant monitoring of the account. Keyword strategy, optimization, strategies, and PPC campaigns. Stand out for the quality of the product, offer good discounts and participate in the deals that Amazon offers us especially on important dates of Ecommerce Kick-Off and Full Service Support 24/7 via whatsapp, case management, keyword research, PPC campaigns, design of images of listings, A + and Storefront. Profitability and 360º Consulting pricing strategies and promotions, seasonal discount campaigns, lightning promotions, advertising investment strategies and profitability calculation.

Results

We have registered the brand Ines and made some modifications in all its listings. We created the store and the A+ to all the listings, increased the prices, and we are still the leaders of the category with a very good performance in campaigns and keywords.

- Control and brand equity

Correct management and total control of online sales in Mexico. 100% compliance on Amazon, registered the Ines brand, optimization of listings, creation of images, A+ content and storefront, consistent brand design and communication on all Amazon and Mercado Libre listings.

- Increased profitability and revenue

Revenues tripled in a few months.

- Reach and Positioning

Sesajal was positioned as #1 seller in the Food category on Amazon, we created positioning campaigns and strategies with Keywords.

A+ Content

We took advantage of the enriched content (A+ content) additional tool provided by Brand Registry on Amazon, we created several attractive and clear graphic descriptions that reinforce the brand and product presentation, also provide important graphic information for decision-making aimed at the buyer, in addition to providing strength to the SEO positioning of the products.
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